Digital Marketing Internship

Full job description:

We are seeking a highly motivated and detail-oriented PPC Intern to join our dynamic marketing team for a 2-year internship program. This is an excellent opportunity for a recent graduate or student looking to gain hands-on experience in the fast-paced world of Pay-Per-Click (PPC) advertising. You will work closely with our experienced PPC specialists, assisting in the management and optimization of various paid advertising campaigns. We offer the opportunity to work on diverse, real-time client projects spanning multiple industries and countries, providing invaluable experience and global exposure.

Responsibilities:

• Campaign Setup and Management:

Assist in setting up and launching PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising (e.g., Facebook Ads, LinkedIn Ads).

Conduct keyword research and competitor analysis.

Create and manage ad copy and landing page optimization.

Monitor campaign performance and identify areas for improvement.

• Data Analysis and Reporting:

Generate regular performance reports and analyze key metrics (CTR, CPC, conversion rate, ROI).

Use analytics tools (Google Analytics, etc.) to track campaign performance and provide insights.

Assist in identifying trends and patterns in campaign data.

• Keyword Management:

Implement negative keyword strategies to improve campaign efficiency.

Monitor and adjust keyword bids to optimize performance.

Expand keyword lists based on performance data and research.

• Ad Copy and Creative:

Assist in writing compelling and effective ad copy.

Collaborate with the design team to create visually appealing ad creatives.

Conduct A/B testing of ad copy and creatives.

• Budget Management:

Assist in monitoring and managing campaign budgets.

Ensure campaigns are running within allocated budgets.

Provide recommendations for budget adjustments based on performance.

• Learning and Development:

Stay up-to-date with the latest PPC trends and best practices.

Participate in training sessions and workshops to enhance PPC skills.

Seek opportunities to learn from experienced team members.

• Administrative Tasks:

Help with organizational tasks related to the department.

Maintain records and documentation.

Job Types: Full-time, Internship

Contract length: 24 months

Schedule:

• Day shift
• Monday to Friday

Work Location: In person