Search Engine Optimization Course
Search Engine Optimization (SEO) is very important for any website to increase its search engine visibility. Perfect optimization of your website can help to get more traffic, and leads and give a better site ranking. SEO is an organic process in digital marketing to grow businesses and reach target audiences. To become an SEO executive, you have to gain knowledge about search engines and understand how they work. Instaily Academy offers SEO Course in Kolkata to guide students in the right way and helps to give them a successful career as an SEO Executive.
Overview
SEO COURSE DESCRIPTION:
- Understand how search engines work and how to create content that meets both user needs and search engine criteria.
- Get an introduction to SEO, its types, importance, and strategy to build a strong foundation for any website.
- Identify the right keyword and learn how to do proper keyword research using various keyword research tools.
- Acquire a knowledge of link-building, its importance, techniques, and tools.
- Optimizing the website to improve search engine ranking, finding target audiences, Analyzing competitors,
- Become proficient in using different SEO reporting tools, like Google Analytics, Google Search Console, etc. to track your website’s key metrics.
REQUIREMENTS
Learn grow and become
better with time
Upgrade your knowledge with the latest advancement in Search Engine Optimization Course with this course delivered by real professionals
Curriculum
-
SEO Basics
- Introduction to SEO
- Importance of SEO in Digital Marketing
- How Search Engines Work
- Understanding Search Engine Algorithms
- White Hat vs. Black Hat SEO Techniques
- Key SEO Terminology
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On Page and Technical SEO
- Importance of On-Page SEO
- Optimizing Meta Tags (Title, Description, Keywords)
- Content Optimization (Headings, Alt Text, Internal Links)
- URL Structure Best Practices
- Mobile-Friendly Design & Responsive Web Design
- Website Speed Optimization
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Keyword Research for SEO
- Introduction to Keyword Research
- Types of Keywords (Short-Tail, Long-Tail, LSI Keywords)
- Tools for Keyword Research (Google Keyword Planner, Ahrefs, SEMrush)
- Understanding Search Intent
- Analyzing Competitor Keywords
- Identifying Keyword Opportunities
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Link Building for SEO: Scaling Your Backlink Strategy
- Understanding Backlinks and Their Importance
- White Hat vs. Black Hat Link Building Techniques
- Strategies for Acquiring High-Quality Backlinks
- Guest Blogging and Outreach Strategies
- Broken Link Building
- Competitor Backlink Analysis
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Instructor
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Course Features
- Lectures 60
- Quizzes 0
- Duration 2 Month
- Skill level All levels
- Language English
- Students 40
- Assessments Yes