Digital Marketing Course
Digital marketing is a rapidly expanding field with a growing demand for qualified professionals, especially in Kolkata. INSTAILY ACADEMY offers the best digital marketing course in Kolkata designed to give students the skills they need to succeed in this competitive industry. You’ll get hands-on experience with different types of marketing tools and platforms. Our experienced instructors will teach you the latest trends and best practices, and you’ll have the opportunity to network with other professionals in the field. The demand for skilled digital marketers is skyrocketing, and Instaily, one of the best digital marketing institutes in Kolkata, ensures you are well-prepared for a successful digital marketing career. Instaily’s graduates have gone on to successful careers in digital marketing. If you’re serious about making a successful career in this field, then learn digital marketing from Instaily Academy.
Overview
Curriculum
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Introduction to Digital Marketing
- Importance of Digital Marketing
- Important Tools used for Digital Marketing
- Overview & Scope of Digital Marketing
- Platforms for Digital Marketing
- Distinctions of Digital marketing
- Inbound and Outbound marketing concepts
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Areas of Digital Marketing
- SEO and it’s importance
- Different types of Search Engines
- How Search Engine works?
- Analysis of search result page
- Understanding traffic and it’s attributes
- SEO Tools and it’s requirements
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Search Engine Marketing
- Basics of Search Engine Marketing
- What is Pay Per Click (PPC)?
- Different kinds of Online Advertising : Search, Display, Shopping, Video and Retargeting
- What is Keyword Research?
- Search Campaign – Creation and Optimization
- Campaign Analytics – Quality Score for keywords & CTR for keywords, Ad copies, UTM
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SMM - Social Media Marketing
- What is Social Media Marketing?
- Important platforms for Social Media Marketing
- Importance of Company/ Brand/ Enterprise Profile Management on Social Media
- Facebook Marketing
- Creating facebook page & optimizations
- Increasing followers
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